Contextual Advertising (PPC)
Manage ad budgets up to $15,000 and hit KPIs. We'll cover 20 real cases from different niches.
Why PPC?
Fast ROI
PPC is the fastest way to get customers. Master budgets up to $15,000 and hit KPIs.
20 Real Cases
Learn from 20 real campaigns across different niches — not theory, real practice.
Google & Bing
Master the two biggest ad platforms — Google Ads and Microsoft Advertising.
Unlimited Demand
Every business needs traffic. PPC specialists are the most sought-after marketers.
Who is this course for
For beginners who want to master contextual advertising and become a PPC specialist.
Technologies You'll Master
Google Ads
Search, display, and shopping campaigns.
Bing Ads
Advertising on Microsoft Search Network.
Keyword Planner
Research keywords and forecast performance.
GA4
Google Analytics for conversion tracking.
A/B Testing
Test ad copy and landing page variations.
Bid Management
Optimize bids for target CPA and ROAS.
Extensions
Sitelinks, callouts, and structured snippets.
Landing Pages
Optimize pages for maximum conversion.
Course Program
Introduction to PPC
- Google Ads, Bing Ads.
- Campaign types.
- Semantic collection (Keyword Planner)..
Ad Creation & Bidding
- Headlines, descriptions, extensions (sitelinks, callouts).
- Bid management, budget, scheduling..
Conversions & Testing
- Conversion and goal setup in GA4.
- A/B testing of ads and landing pages.
- Negative keywords, auction insights..
Optimization & Final Case
- Report analysis, bid adjustments, removing ineffective queries.
- Final case: a campaign for an online store with a 50,000 ₽ budget and CPA target..
Bonuses
- Access to simulators
- Launch checklist
- Certificate
Format
Recorded webinars + practice in real accounts + weekly reviews.
Result
Launching and scaling contextual ads of any complexity.